Strategic Retail Consulting. Digital Transformation. Customer Experience. 

The world of modern retail is all about crafting innovative and delightful shopping experiences and offering products that captivate. It's all about sparking joy and building lasting loyalty across every interaction and every channel. Through a consumer-centric lens, I work with brands and retailers to turn today’s challenges into exciting business opportunities. 

Make Smart Decisions

I combine my years of experience and insights with relevant, actionable, and intelligent data to help you make informed and effective decisions. Together, we’ll unlock unparalleled opportunities and achieve outstanding results.

Improve Performance

Whether diving into enhancing customer experience, boosting category performance, or fine-tuning channel optimization, I’m here to identify incremental ways to improve your business and exceed your goals. 

Grow Your Business​


First we will clarify your goals, and then we will create a path to achieve them. Whether it is revenue growth or an increase in profit, or both, I can help you get there.  Let’s  elevate your brand and enhance your bottom line. 

​"Loretta took us through her proven 5-step process to generate a filter for decision making.  We now have a portfolio of brands that are clearly defined, distinct, intentional, and most importantly, profitable."

Ash Mohda, CEO and founder, Mondetta Clothing

Managing all the moving pieces, especially when they seem to be veering off path, can indeed feel extremely overwhelming. 
  You have earned the opportunity to lead a business that is agile,  streamlined, and sustainable. With over three decades of industry experience, I am passionate about helping owners and operators navigate the ongoing challenges, pinpoint viable solutions, and create a roadmap for enduring success. 

Ready to start running your business
​with clarity and focus?

Schedule a call

I’d love to learn about your lofty goals or biggest road blocks. I’ll give you a broad and unbiased opinion on your place in the industry.

Gain Insight

I’ll provide you with an opportunity assessment and an educated perspective on how you can pivot, expand and grow your business. 

Get Results

We’ll partner until your business is thriving, and you have the confidence to sustain consistent growth.  

"Loretta. helped us negotiate and expand our retail partnerships and distribution points. We are now optimizing all channels of business, and have grown our revenue by 300% and  increased our distribution points  by 75%”

Kenna Florie, co-Founder, Beek Footwear

Most consultants know about retail
without ever having worked IN retail.
Without hands-on retail or brand experience, it's impossible to know all the industry nuances. This puts you at risk risk for lost revenue, excess inventory and dissatisfied customers.

I cut my teeth at Nordstrom on the selling floor, worked my way up through buying, product development, and ​management,  and ultimately spent over a decade as an executive reporting directly to the Nordstrom family.  25 years at the world’d best retailer, and twelve years in private practice as a global consultant, I’ve done it all and see it all.  Now let me help you avoid the common mistakes and pitfalls of wholesale and retail. ​