With the customer at the center, ​tough decisions are made easier. 

When I was a senior executive at Nordstrom during difficult times, I searched far and wide for an expert to provide outside counsel and help me develop strategies for turning the business around.  What I found were either CEO’s that were still working in the industry and unavailable to help, or consultants well-versed in academic answers without hands-on experience.

I am a retail executive with a proven track record in consumer-centric merchandising and brand building. I combine 30 years of practical experience with a clear understanding of the evolving consumer and the importance of technology to solve today’s challenges.  ​

​I launched Loretta Soffe Consulting to help executives and business owners navigate the challenges of making the hard decisions I’ve had to make;

deciding whether to close entire product divisions or turn them around, whether to lay off employees or retrain, and how to work through excess inventory while maintaining positive vendor relations.

While managing a $2B division for Nordstrom, Inc., I navigated the pressure of the C-Suite Executive team, the Board of Directors and Wall Street -- all while maintaining a calm, inspiring presence for my merchant team as they executed daily business across 125 full-line stores, e-commerce and 12 functional divisions.

I work with CEOs, Founders, and Investors to identify pain points and solve complex problems.

Over the course of my career, I’ve done nearly every job and faced nearly every problem.  Now, my mission is to share my knowledge and be the consultant I desperately needed to hire during challenging times. ​To that end, I've compiled my key learnings into a simple 5-Step Grow Smart Process™ to enable the clarity, profits and success you are looking for.

My approach is based on these values

Transparency

I am known for my approach, instinct and style. I believe in direct, honest and constructive criticisms in order to get right to the heart of the matter. 

Creativity

I collect ideas, trends and concepts from worldwide clients and personal experiences in order to develop innovative and realistic growth strategies.​

Optimism

I believe there is always a solution and a path forward, or a way out. 

"Loretta Soffe has a proven track record of launching successful brands and possesses a unique ability to identify opportunities and design strategies that drive growth." ​

Reed Dickens, Co-Founder of Marucci Sports and Former White House Spokesman