LORETTA SOFFE

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  • About
  • Work With Me
  • Blog
  • Schedule A Call

Stand out in a crowded marketplace, gain market share, and increase value. 

Global retail and brand consulting for owners, executives ​and
​investors seeking breakout growth and profit.​
schedule a CALL
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Retail isn’t dying - it’s just changing. 

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 It’s time to make calculated shifts in response to advancing technology and changes in consumer behavior. Modern retail requires innovative shopping experiences and products to increase consumer engagement and build loyalty across all channels. Through a consumer-centric lens, I coach niche brands and global retailers to turn today’s challenges into viable business opportunities. 

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Make Smart Decisions

I'll help you develop a consumer-centric strategy and management process so you can make better decisions that will increase sales and grow profit. 
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Improve Performance

I travel the world gathering trends, innovations, and solutions that will help you  differentiate from the competition and drive consumer engagement. 
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Grow Your Business​

I will assess your business and the competitive landscape.  I will help you uncover growth and profit opportunities to leverage immediately. 
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​"Loretta took us through her proven 5-step process to generate a filter for decision making.  We now have a portfolio of brands that are clearly defined, distinct, intentional, and most importantly, profitable."

Ash Mohda, CEO and founder, Mondetta Clothing

Navigating all the moving parts, especially when they aren't moving in the right direction, feels very overwhelming. ​I get it.

  You deserve to run a business that is agile, efficient, and productive.  With over 30 years of real-world industry experience, I am on a mission to help you navigate the constant challenges, recognize viable alternatives, and develop a road map for success.  


Ready to start running your business
​with clarity and focus?

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Schedule a call

I’d love to learn about your lofty goals or biggest road blocks. I’ll give you a broad and unbiased opinion on your place in the industry.
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Gain Insight

I’ll provide you with an opportunity assessment and an educated perspective on how you can pivot, expand and grow your business. 
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Get Results

We’ll partner until your business is thriving, and you have the confidence to sustain consistent growth.  
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"Loretta. helped us negotiate and expand our retail partnerships and distribution points. We are now optimizing all channels of business, and have grown our revenue by 300% and  increased our distribution points  by 75%”

Kenna Florie, co-Founder, Beek Footwear

Most consultants know about retail
without ever having worked IN retail.

Without hands-on retail or brand experience, it's impossible to know all the industry nuances. This puts you at risk risk for lost revenue, excess inventory and dissatisfied customers.

I cut my teeth at Nordstrom on the selling floor, worked my way up through buying, product development, and ​management,  and ultimately spent over a decade as an executive reporting directly to the Nordstrom family.  25 years at the world’d best retailer, and eight years in private practice as a global consultant, I’ve done it all and see it all.  Now let me help you avoid the common mistakes and pitfalls of wholesale and retail. ​
schedule a  call
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The Foundation of Every Successful Power Brand 


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