​Consumer based growth strategies that are
​realistic, affordable, and sustainable.
  • Performance Analysis 
  • Assortment Planning 
  • Inventory Management 
  • ​Store Operations 
  • Product Development   
  • Customer Experience 
  • Markdown Optimization 
  • Leadership Development 

"Loretta is a rare talent and natural leader—she’s an exceptional merchant, but she’s also an accomplished business woman—she’s strategic, numerate, capable of managing scale. "

Glen Senk, Front Row Partners

Services that make you smarter, more efficient and more profitable.   

Omni Channel Retailing 

I help online and offline retailers assess and optimize channel alternatives and cost implications to drive traffic, increase brand awareness and build customer loyalty. I will use a framework including a brand audit, customer segmentation and marketplace analysis to develop unique and differentiated strategies. 

  • Digital Transformation 
  • Channel Strategy 
  • Customer Experience 
  • ​Data intelligence and Efficiency's  
  • Leadership Capabilities Assessment  
  • Organizational Design  ​​

Brand Strategy and Clarity

In today's crowded market, a clearly defined and articulated brand is critical to stand out, compete and lead. Using my 5-Step Brand Clarity Process™, I review and refine all aspects of your brand beginning with the customer ensuring your promise is relevant and distinct.  

  • Define your mission and vision
  • Identify and understand your target customer
  • Determine competitive positioning  
  • Solidify your differentiators
  • Develop a roadmap for execution & success

Customer Led Growth Strategy 

I help owners and operators improve the customer experience, streamline their operations, and gain market share across channels and geographical regions.
​
  • Strategic Customer Segmentation  
  • Consumer insights and Implications 
  • Competitive Analysis 
  • Segment or Category Expansion 
  • Direct and Indirect Partnerships or Collaborations 
  • New Services