I've always believed that in order to gain market share, you first have to to carve out a place in your customer's mind. When a customer thinks about a purchase, you want your brand to be their first thought. Once you’ve secured a place in their mind, and consistently exceed their expectations, you're not just earning their trust but also a meaningful share of their wallet.
You may be thinking, market share gains are already difficult, so how on earth do I get a piece of my customers' minds?
𝐀𝐈 𝐢𝐬 𝐡𝐨𝐰. 𝐁𝐮𝐭 𝐧𝐨𝐭 𝐨𝐧 𝐢𝐭𝐬 𝐨𝐰𝐧.
While AI is a powerful tool (I use it everyday) to streamline day-to-day operations, the key is to make sure your brand voice remains intact. When writing copy, simple messages, or crafting campaigns, use AI to enhance and streamline, but always let human tone and authenticity have the final say. The blend of tech and personal touch is where magic happens.
𝐀𝐧𝐝 𝐝𝐨𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐰𝐢𝐭𝐡 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠.
You can leverage hashtag#AI for everything from dynamic pricing to ChatBot and customer support to improve your customer’s experience and your results.
Here are 5 ways you can use hashtag#AI to gain market share and mindshare RIGHT NOW (generated from hashtag#AI!)
* Personalized Customer Experience
* Intelligent Pricing
* Enhanced Inventory Management
* Chatbots & Customer Support
* Targeted Marketing Campaigns
It has never been more challenging to gain market share, let alone mind share amidst the incessant “noise” and constant flood of information. But don’t underestimate the power of AI, combined with your internal talent and brand voice. It can streamline your efforts, and free you up to focus on things like product development and customer service.
This is not a plug… download ChatGPT today and get going!
I read something recently that said “all people and households have become businesses.” If you’re wondering how a dinner party may be like your own business, keep reading.
When hosting parties, you know the difference it makes when you spend time and effort in creating a truly special experience. It includes picking a theme, planning a menu, selecting music, offering a signature cocktail, and making a lasting memory. In contrast, a spontaneous get-together, while still nice, doesn't leave the same impression.
The same principle applies in your business. Often, despite the best intentions, entrepreneurs tend to operate on the fly, focusing on the task at hand instead of on long-term planning. Day to day focus yields just that — daily results. But, allocating some time to step back, consider your path, and develop a solid plan drastically improves your chances of success and sustainability compared to winging it.
Working 𝐎𝐍 your business isn't daydreaming; it's about envisioning your future, making deliberate decisions, and moving your business toward its goals. It's the shift from reacting to opportunities to proactively shaping your business's future.
In my experience, the most effective approach begins by determining your end goal and then working backward. Start by deciding on your business's overarching vision. Where do you see it in two or five years? Work with your leadership team and pose this question: "If we were to reach our goals in 2, 5, or 10 years, what would be the reason? What would we have done to move us forward?" Each team member shares their opinion, opening up a great opportunity to explore a wide range of ideas and possibilities. Ideally, this exercise should include all facets of the business, including human and financial resources, technology investments and implementations, talent acquisition, partnerships, product extensions, channel and marketing strategies, and much more.
Like planning an unforgettable dinner party, working 𝐎𝐍 your business involves preparation, vision-setting, and focused execution to create a successful future. Don't just wing it; strategize, plan, and watch your business thrive in the long run.
Sneakers, Birkenstocks, and Hokas (but I promise I styled them well!) because the days of hobbling around NYFW are long gone for me, but my passion for the fashion world remains.
My goal during Fashion Week was to see as much as possible and soak in what has always been the start of the New Year in fashion and retail. While I'm not chasing after the latest runway trends, I am on a mission to learn how brands are innovating, and how customers are engaging with them.
I attended shows, met with some incredible technology partners, engaged in insightful conversations with merchants and buyers, and observed countless customers all over the city - on the streets and in stores.
What struck me the most was the ever-evolving fashion landscape, which continues to showcase the essence of creativity, innovation, and style that defines our industry. But above all, I couldn't help but be struck by the resurgence of energy and creativity in New York, reminding me why this time of year is always so special!
There was so much to take in, but below are my top 5 insights:
𝐑𝐮𝐥𝐞 𝐚𝐫𝐞 𝐦𝐞𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐛𝐫𝐨𝐤𝐞𝐧:
Instead of a traditional runway show, LAPOINTE did a take over of Crosby Street for an open air show "letting go of all the rules and traditions just doing something that feels very true". Innovative approaches were everywhere, from a designer deconstructing a pair of jeans on the runway, to a brand introducing a new color palette by giving away gelato in the exact colors of their products.
𝐔𝐩𝐜𝐲𝐥𝐞, 𝐑𝐞𝐜𝐲𝐜𝐥𝐞 𝐚𝐧𝐝 𝐔𝐧𝐢𝐜𝐲𝐜𝐥𝐞:
Sustainability is a non-negotiable for brands and has become a cornerstone of the fashion industry. Designers are incorporating upcycled and recycled materials into their designs, and encouraging and incentivizing customers to recycle their clothing, anywhere and everywhere.
𝐆𝐞𝐭 𝐢𝐭 𝐰𝐡𝐢𝐥𝐞 𝐢𝐭’𝐬 𝐇𝐨𝐭!
Scarcity has always been a powerful driver of excitement and demand, and was very present during NYFW. Limited edition collections, short-term pop-up shops, and exclusive collaborations create a sense of urgency and turn the shopping experience into more of a treasure hunt and added to the buzz all over the city.
𝐅𝐮𝐬𝐢𝐨𝐧: 𝐈𝐭’𝐬 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐟𝐨𝐫 𝐅𝐨𝐨𝐝𝐢𝐞𝐬
It was great to see fashion brands collaborating with artists, designers, musicians and influencers from all over the world, bringing fresh perspectives to the fashion scene.
𝐘𝐨𝐮𝐫 𝐒𝐞𝐜𝐫𝐞𝐭 𝐖𝐞𝐚𝐩𝐨𝐧
QR codes have become fashion's best friend. Customers scan QR codes at fashion shows, in stores to access exclusive content, and street-side to redeem giveaways. A great way to engage with customers; an even better way to collect first-party data.